Hispanic Media Today. Serving Bilingual and Bicultural Audiences in the Digital Age

Serving Bilingual and Bicultural Audiences in the Digital Age The addition of this innovative mobile programmatic data and performance marketing company will further enhance our digital capabilities to target audiences and consumers. today.

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Joining me on the call today is. the number 1 digital platform for regional Latinos in the United States according to comScore, whose latest numbers show that our mobile audience shares continued.

Hispanic Media Today: Serving Bilingual and Bicultural Audiences in the Digital Age This is the third in a series of reports commissioned by Democracy Fund to shine a spotlight on the important.

Today we’re releasing Hispanic Media Today: Serving Bilingual and Bicultural Audiences in the Digital Age, a new report that explores the origins of Hispanic* media in the United States, its growth in recent decades, the complex nature of Latino media and its diverse audiences. The report is an exploration into the challenges and opportunities to sustain Hispanic media in the future.

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US Hispanics: Who They Are, What They’re Doing on Digital and Ad Spending to Reach Them. Weekly Time Spent with Smartphone Activities Among US Hispanic vs. Total Consumers, Q4 2015 (minutes) Looking at the US Hispanic Population. US Hispanic Population Share, by Country of Origin, 2014 (% of total) The Often Forgotten Older Hispanics

Marketers need to get to know their audiences, the phrases they use and the behaviors of each region and culture. eMarketer: How much does the use of English vs. Spanish matter in advertising targeted at bicultural Hispanics? Roeschley: This particular group does not put more importance on Spanish vs. English media. They tend to engage with.

Today we’re releasing Hispanic Media Today: Serving Bilingual and Bicultural Audiences in the Digital Age, a new report that explores the. Three decades later, that number has more than doubled; in excess of 40 million U.S. residents speak Spanish at home, or about 13.3 percent of the population over the age of five, according to 2016.